B-to-C Events
DaimlerChrysler Expertly Mixes Media Stunts with Consumer Engagements
A well-executed media stunt not only will have press lining up to take photos and shoot video but also can get consumers to ooh and ahh from the sidelines. Over the last several years DaimlerChrysler has been regularly taking the photo op a step further—using the events to generate p.r. and media hits as well...
Getting a Multiple-Leg Mobile Tour on the Road
For many brands a mobile tour is exactly the right medium but without the optimum reach.
Are Influencers a Myth?
Influentials probably don’t exist at least not in the way you think they do. That’s the hypothesis of Columbia University sociology professor Duncan Watts and University of Vermont assistant mathematics professor Peter Dodds.
The Seven Secrets of Municipal Sponsorships
In 2003 Snapple’s groundbreaking $106 million deal with New York City guaranteed the beverage brand exclusive access to the Big Apple’s 1 200 schools. The partnership made headlines and drew national attention.