B-to-C Events

January 28, 2010

The Psychology of Experiences: Mastering All The Senses

A neuroscientist a color expert and a feng shui master walk into an event... When you’re trying to strike a chord with audiences there’s a lot more to consider than just sight and sound. Marketers today need to think about all six senses. That’s right we said six. (Keep reading.)

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January 28, 2010

Event Tours: SunnyD Adds New Elements To Road Trip

In the second year of its Summer 4Ever Road Trip Sunny Delight Beverages’ Sunny D brand has added a few new elements to the program. Most notably the brand has replaced last year’s brand-wrapped ice cream trucks with fully restored and customized 1960s-era Volkswagen buses. The buses are designed to evoke the nostalgia of 1964—the...

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