B-to-C Events
Marketing to the Digital Mom
Today’s digital moms are anything but out of touch. They’re tech savvy widely informed by their peers and spending more time on blogs and social networks than ever before. A recent report by Razorfish and CafeMom revealed that 65 percent of moms use social networking websites like Facebook and MySpace. And according to the report...
Tostitos’ Effort is Fueled by Facebook
Jean Chalupsky of Omaha NE was hoping to win some Tostitos chips for a Super Bowl party while Jennifer Valle missed the flour tortilla chips that are no longer available in Panama City FL. Besides their love of corn chips what do these two people have in common? They were among the 16 732 fans...
Thinking Like a Guerrilla
Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate...
Burger King Turns Up the Heat
Burger King is on a roll and not the sesame seed variety. The fast-food chain is enjoying its fourth consecutive year of same-store sales growth. Driving that success—along with product a few healthy menu items and that quirky King mascot—is a whopper of a marketing program that for the past three years has put events...