B-to-C Events
Sports Marketing: Dale Earnhardt Jr. To Endorse New Adidas Clothing Line
At next February’s Daytona 500 Dale Earnhardt Jr. will be wearing a new set of racing stripes. Three to be exact. Earnhardt Jr. last week announced a multiyear partnership with adidas which will include a line of Dale Jr. racing footwear apparel and accessories including his own racing suit and footwear plus a line of...
Event Programs: Dell Scavenger Hunt Promotes Inspiron Laptops
Dell’s Urban Challenge which took place July 21 in nine cities offered a colorful take on the traditional scavenger hunt. The effort promoted the new Inspiron 1521 notebook computer which comes in eight colors.
Activation: WaMu Offers Customers Special Perks At Sponsored Venues
WaMu is the latest in a line of banking companies—including Bank of America and American Express—to offer its customers special event-related perks with the simple flash of a card.
Youth Marketing: Bandai Characters Hit The Road For Summer Job Tour
Three characters from Tamagotchi the virtual pet tech toy brand are hitting the road this summer in search of real-life summer jobs.