B-to-C Events

To tap into the growing Millennial market and promote its fresh fruit products, Del Monte Fresh deployed a series of Beach Bash activations over six days in Daytona Beach, FL, for Spring Break. The activations lived primarily at the Plaze Resort and Spa, but the brand spread itself around Daytona to make sure its reach went as far as possible.

Rubbermaid Commercial Products in February rolled out the Built to Last mobile road show that over the next 12 to 24 months will visit large customer facilities, distributor locations and trade events throughout the U.S. and Canada. The interactive tour demonstrates the durability and ease of use of Rubbermaid’s commercial product line, which includes material handling products that are used in washrooms, waste recycling and janitorial-sanitation jobs in offices, schools, airports, construction sites and other locations.

For many college kids, this time of year means only one thing: Spring Break. For many, it's the first time they'll go away without mom or dad to chaperone. For all, it's a once- or twice-in-a-lifetime chance to live like a superstar: hanging on the beach, pounding some beers and rocking the clubs with their best friends. This year, BIC got down and dirty to get them clean shaven at spring break destinations South Padre Island, Texas, and Panama City Beach, FL. 

To drive viewership for its broadcast of the tournament-style mixed martial arts competition Bellator MMA, Spike TV on Feb. 13 challenged attendees at the Bellator Mixed Martial Arts Tournament at New York’s Barclay’s Center to test their skills at a punch meter game that measured the force of the punches and put the top fists up on a leader board. Top punchers competed for the title of grand champion. The network was the first home of the Ultimate Fighting Championship, which moved to FOX in 2011.

At this year’s Canadian International Auto Show, Chevrolet Canada featured in its exhibit a special Hot Wheels-inspired blue Camaro that hit the market early this year for a limited time. It was a particularly significant event for car lovers and Hot Wheels enthusiasts because one of the very first Hot Wheels toy cars ever produced was a blue custom Camaro in 1968.