B-to-C Events
Playing It Safe at Spring Break
They’re opinionated they’re socially connected and they’re on the cusp of gaining a ton of new purchasing power (just as soon as they graduate from college). It’s no surprise then that marketers go out of their way to provide memorable experiences each year at spring break where thousands of these influential young adults congregate. But...
Sensory Branding at Events
“See me. Feel me. Touch me. Heal me.” These words sung by The Who at Woodstock in 1969 and later in the rock opera “Tommy” are becoming the mantra of event marketers looking to engage consumers with sensory experiences. Events have traditionally tapped into our sense of sight hearing and taste with arresting visuals catchy...
Rock and Roll Videogames Engage Consumers
Most people know at least one self-proclaimed king of air guitar. The act of strumming an invisible stringed instrument has been a favorite pastime for decades. Now thanks to the proliferation of in-home gaming products like Nintendo Wii Microsoft Xbox 360 and Sony Playstation everybody (of every age) is doing it.
Luxury Events Engage the Affluent
The luxury sector like mainstream America for the first time in decades has fallen on hard times. Layoffs in banking and finance have slowed sales of diamond-encrusted Swiss watches designer apparel and sleek sports cars sending holiday sales of high-end goods tumbling 27.6 percent in December compared to 2007 according to a report by MasterCard...