B-to-C Events

January 28, 2010

EM Executive Roundtable On the State of the Industry

Held at the Experiential Marketing Summit EM’s executive roundtable put top-level event marketers together in a room for a no-holds-barred discussion of the state of the industry. As a follow-up to Collaborative Efforts our October 2007 roundtable coverage participants here discuss the most challenging issues they face in the event space and how their jobs...

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January 28, 2010

GM Cuts Its Olympic Ties

GM cuts its Olympic ties but the move doesn’t dent brand marketers’ affinity for long-term deals With GM pulling out of the Olympic Games are long-term sports sponsorships dead? The consensus among top brands is no.

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January 28, 2010

Brands Sponsor High-Profile Green Rooms

Brands target the celeb-obsessed by sponsoring high-profile green rooms The green room is traditionally a quiet backstage area where talent and celebrities cool their well-shod heels away from the maddening crowds. These are an often Spartan affair where actors rehearse their lines or gather their thoughts before stepping into the spotlight. But like many an...

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