B-to-C Events
Cruise Lines are Emerging as Loyalty-Building Event Channels
Photo and video activation grows more fun for attendees and more flexible for marketers The ways to get involved are as diverse as the destinations themselves. Affluent adventurers can try out Pentax cameras among the glaciers in Alaska. American Express cardholders can get exclusive tickets to a food and wine cruise that sails from New...
Brands Use Exclusive Perks to Make Connections at Events
Brands use exclusive perks to strike chords and make connections at events Customer rewards are no longer just for the super-rich. They’re one of the fastest growing ways to build customer loyalty at events. American Express has offered cardholders exclusive perks at events such as the US Open for years. Last month cardmembers could flash...
Photo and Video Activation is Fun for Attendees and Flexible for Marketers
Photo and video activation grows more fun for attendees and more flexible for marketers Like moths to a neon green flame consumers still can’t get enough of traditional photo activation. But like so many things that become so last year so quickly photo and video activation has to change to keep up. Luckily technology is...
Official Days Can Forge Ties with Local Citizenry
Government proclamations aren’t just for recognizing causes anymore Secretaries day. Earth Day. Leif Erickson Day. (We don’t get that last one either.)