B-to-C Events
10 Technologies You Want to Know About Right Now
Ten technologies you want to know about right now If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the most innovative web applications to handheld devices and the latest and greatest projection applications it all means more of your...
EM Follows Up on Five Years of Cover Stories
EM Follows Up On Five Years Of Cover Stories Dean Acheson may have said it best. “Always remember that the future comes one day at a time.” In the event business the future comes one engagement at a time. As the industry continues to speed up gone are the days when live marketing was looked...
Where Are They Now: Don Schmid
October/November 2002 Chrysler Back then: In his role as chief mechanic of DaimlerChrysler’s global event portfolio Don Schmid director-global event marketing was our very first cover boy. Schmid revved up 1 500 events half of which supported the street-smart Dodge brand the other half split between Jeep and Chrysler. Programs included the X Games sponsorship...Where Are They Now: Michael Lynch
February/March 2003 Visa Back then: Cover stud Michael Lynch senior vp-sponsorships and events was heading up Visa USA’s “secret regime” in the battle for consumer share of wallet. Lynch’s chief weapon sponsorships at the time included the Olympics which runs through 2012 the Super Bowl Halftime Show horse racing’s Triple Crown NASCAR and new in...