B-to-C Events
LittleMissMatched Creates Buzz With Ice Cream
To drive consumers to its two pop-up shops in New York City this holiday season LittleMissMatched the lifestyle brand that started out with its signature miss-matched three-pack of socks hit the pavement with branded ice cream carts to get the word out. The pink-and-orange branded carts with umbrellas made up of hanging socks and flip-flops...
A Diamond Is Forever Captures Kisses
For four days in December New Yorkers were invited to pair up and grab a smooch for the cameras under a mistletoe sculpture in Madison Square Park. The Unbreakable Kiss Mistletoe Installation sponsored by A Diamond Is Forever was open from Dec. 1 through Dec. 4. Couples who kissed had their amorous moment recorded by...
Green Lights
The event industry is going green and whether you like it or not you will have to respond to the push toward more environmentally friendly events. But how does an entrenched industry with such a need for big expenditures of energy and resources reduce its footprint? C’mon you build temporary buildings feed thousands at a...
Living Green at Home
The Living Green Tour and Exhibit a seven-month 15-city tour sponsored by Better Homes and Gardens and Clorox’s Green Works a line of plant-based natural cleaners was a show home filled with product and advice for consumers looking to save money live healthier and conserve natural resources.