B-to-C Events
Where Are They Now: Lego
August/September 2003 Lego Back then: When Vince Rubino marketing programs project manager appeared with Michael Boland senior brand manager and Paul Schou vp-brand marketing event marketing was at an all-time high for this kid-focused brand. The Bionicle Unleashed van was about to roll (one of five mobile tours that summer) along with sports leagues partnerships...Where Are They Now: Micky Pant
November/December 2003 Reebok Back then: Micky Pant Reebok cmo was sporting an Event Marketer Dream Team jersey and sweatpants in the Reebok corporate showroom.Where Are They Now: Kevin Demsky
May 2003 FedEx Back then: Kevin Demsky was whipping up a recipe for Memphis-style sponsorships that is almost as unique as the region’s babyback ribs. Demsky told EM that FedEx sponsorships are “a conduit” for convincing customers to utilize its services which led to eight rules for winning the sponsorship game. Rule One: Sponsorships are...Where Are They Now: Steve Baskin
June/July 2003 ING Back then: Steve Baskin (in tie) vp-brand development and sponsorships and team were sprinting over the Brooklyn Bridge with the win of a lifetime a Grand Ex Award for ING’s title sponsorship of the New York City Marathon. The financial-services company activated the city’s annual event on all fronts with guerrilla efforts...