B-to-C Events
Virgin Mobile’s Annual Music Event Goes Green
Virgin Mobile goes green at its annual summer proprietary music
GM Cuts Its Olympic Ties
GM cuts its Olympic ties but the move doesn’t dent brand marketers’ affinity for long-term deals With GM pulling out of the Olympic Games are long-term sports sponsorships dead? The consensus among top brands is no.
Brands Sponsor High-Profile Green Rooms
Brands target the celeb-obsessed by sponsoring high-profile green rooms The green room is traditionally a quiet backstage area where talent and celebrities cool their well-shod heels away from the maddening crowds. These are an often Spartan affair where actors rehearse their lines or gather their thoughts before stepping into the spotlight. But like many an...
Brands Use Exclusive Perks to Make Connections at Events
Brands use exclusive perks to strike chords and make connections at events Customer rewards are no longer just for the super-rich. They’re one of the fastest growing ways to build customer loyalty at events. American Express has offered cardholders exclusive perks at events such as the US Open for years. Last month cardmembers could flash...