B-to-C Events
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B-to-C EventsHBO Drives ‘Boardwalk’ Tune-In
To create some excitement for the new season of its series “Boardwalk Empire,” HBO on Sept. 13 and 14 set out to bring some of the spirit of the 1920s to life in New York City with the help of mobile app provider Uber. The network deployed 10 vintage Packards, Cadillacs and Rolls-Royces all over Manhattan, picking up consumers for free rides in an effort to help them interact with the show and drive tune-in to the season three premiere. Consumers who were in the know could download the Uber app onto their smartphones and request a ride from any of the vehicles.
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B-to-C EventsCanadian Football League Celebrates Centennial
It’s been 100 years since the Canadian Football League first kicked off, and to celebrate, the league has sent out a cross-country branded Grey Cup 100 Tour Train to meet fans all across the Great White North and drive excitement for the fall season.
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B-to-C EventsWoolite Puts a Stylish Spin on Laundry
Detergent brand Woolite this September executed its first-ever Fashion Week activation with a pop-up shop in New York City’s SoHo neighborhood. The WooliteWashed Boutique kicked off its 11-day run on Sept. 5 with a press event, and then opened to the public on Sept. 6 with a consumer event that coincided with Fashion’s Night Out and featured celebrity host Cat Deeley and style expert Jacqui Stafford.
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B-to-C EventsHush Puppies Goes Off the Leash
Hush Puppies in August kicked off a six-week Off the Leash mobile tour that is taking its fall 2012 footwear collection—and its iconic basset hound mascot—to retailers, universities and music festivals throughout the Southeast. The effort marks the first mobile tour for the 54-year-old footwear brand, which is sold in more than 160 countries, as it seeks to update its brand awareness among a younger, hipper consumer base.
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B-to-C EventsGoing Beyond the Green Screen
In life, change is constant. In event marketing, the same. And though the industry certainly continues to evolve, one quest never slows: the data chase.
Marketers across the industry need data from event attendees in order to prove performance, generate leads, push digital communication and ignore post-experience communication. And they’re upgrading age-old tactics to goose their chances of getting it.