B-to-C Events
Interbike Expo
It’s easy to spot a typical attendee of the International Bicycle Expo. In knee-length shorts and a ragged t-shirt he wears Band-Aids as medals of honor and takes a comparative analysis of a new brake system more seriously than his stock options. Last September more than 1 200 brands engaged this die-hard crowd with the...
Where Are They Now: Brian Woods
November/December 2005 Ameriquest Back then: Brian Woods cmo was putting up his dukes as captain of EM’s third annual Marketing Dream Team. During his time at the mortgage lender he fine-tuned the marketing mix boosting activation around Major League Baseball to connect with consumers as well as sponsoring the Rolling Stones Tour Ameriquest Field and...Where Are They Now: Andrea Spiegel
February/March 2006 JetBlue Back then: In early 2006 Andrea Spiegel vp-marketing was coming off a year filled with hundreds of events for the quirky friendly airline so many that she planned to tighten her seatbelt around fewer events and better activation for the same budget. Her flight plan: to find the common thread among programs...Where Are They Now: Jim Farley
May 2006 Toyota