B-to-C Events

Stonyfield, the organic dairy brand, this summer is activating a Know Your Food mobile tour to educate consumers about healthy food choices.  The six-city tour includes grassroots marketing, small community events and guerrilla sampling at each stop and ties in with Stonyfield’s year-long Food Superheroes online campaign.

With a mirror-encased shell that creates a look more Buck Rogers than eco-friendly fuel company, BP’s Fueling the Future experience focused on the “many practical, progressive steps” the oil company is taking to help the world become more efficient and eco-friendly.

The Milk Processor Education Program (MilkPEP), for its Got Milk? Arranca Con Energía Breakfast Project initiative, targeted children and Hispanic families in Houston, Miami and New York City on July 1, June 29 and July 6, respectively, by hosting a series of events for children enrolled in summer camps at YMCAs in the three markets. For each activation day, the MilkPEP folks gave the children breakfast at an interactive cereal bar and hooked them up with an interactive demo with MilkPEP and Olympic athlete and taekwondo world champion Stephen Lopez.

Bacardi in June sponsored the first game in the World Soccer Masters Tour, a new property that launched in Miami and gave the Miami-based rum brand a chance to connect with Hispanic soccer fans as it celebrates its 150th anniversary. The event, held June 23 at Sun Life Stadium, drew more than 48,000 fans who watched Lionel Messi, the world’s best player for three years in a row, and other top soccer players.

The Cisco House, a two-level b-to-b experience designed and built on the roof of the Westfield Mall and office park by the Stratford rail station, might just be the best Olympic experience few will ever set eyes on. And that’s the idea.