B-to-C Events

With a location that you almost missed, BMW’s 8,500-sq.-ft. floating brand pavilion scores high on both design innovation and experience. The gigantic, eye-popping branded barge, which floats on the Waterworks River in front of the Olympic Stadium and Aquatics Center, boasts a huge LED strip across its front center section while water from the river beneath flows down its sides.

Global sponsorship activation is not for everyone, as evidenced by a few of the London 2012 sponsors that tried to make some noise, but, well, just didn’t (are you kidding us, Panasonic?).

Kia Motors America throughout July teamed up with the Atlanta Hawks in Georgia to host the Kia Summer Hoops Tour that staged more than 20 basketball clinics at Boys and Girls Clubs, YMCAs, youth leagues and other recreational facilities across the state. The free clinics were designed to teach basketball fundamentals to youths between ages 7 and 16 and their parents and emphasized education, dedication teamwork and personal responsibility in addition to the sports skills.

From the first look, the Taiwanese brand’s two-story Acer Journey pavilion pays homage to technology and design to present the brand as forward-thinking and quickly growing.

From the outside, if you assumed it was “just” a simple, rectangular design… you’d be wrong. The structure’s exterior unfolds, opens and to reveal a stripe of LED screens that show brand messaging, invitations to come inside and video sizzles about sports and technology.

Yes, it’s a restaurant. But have you seen this thing? How could we cover the experiences at the Olympics without giving some props to the world’s largest McDonald’s.