B-to-C Events
Steal This Idea: State Farm
Even in a down economy Californians still love cruisin’ in their squeaky-clean cars. So to make connections in the local market State Farm offered drivers something special for their gas-guzzling babies—spa therapy. From July 7 through Aug. 3 two Los Angeles car washes were transformed into Zen-inspired red and white pagodas where drivers received free...
Magic Moments
Fact: Photo activation is certainly no spring chicken in the event space.
Enticing Partners to Sign On
The power of b-to-b road shows continues to grow with brands of all shapes and sizes reaping the benefits of on-demand tours that take products and services directly to customers and prospects.Some tours are producing such stellar results that the brands behind them are actually selling sponsorships to their own programs. And why not? Bringing...
How to Make Events Greener
LIVING GREEN takes more than changing a lightbulb or buying a hybrid car. It requires a real commitment to making green choices in the most major and minor aspects of a lifestyle. In the event marketing industry it isn’t any different. Many companies are taking baby steps towards making their businesses greener from top to...