B-to-C Events
25 Tips for Keeping Event Staffers Happy and Motivated
25 tips for keeping your top event staffers happy and motivated It’s 110 degrees in the shade with four hours to go and your brand ambassadors are still working the footprint like their lives depended on it. They’re engaging attendees they’re flashing their pearly whites and they’re making your brand look good. Real good. Is...
10 Technologies You Want to Know About Right Now
Ten technologies you want to know about right now If there’s one thing technology is doing in the event space it’s making it easier to get exposure. From the latest cell phone technology to the most innovative web applications to handheld devices and the latest and greatest projection applications it all means more of your...
EM Follows Up on Five Years of Cover Stories
EM Follows Up On Five Years Of Cover Stories Dean Acheson may have said it best. “Always remember that the future comes one day at a time.” In the event business the future comes one engagement at a time. As the industry continues to speed up gone are the days when live marketing was looked...
Where Are They Now: Don Schmid
October/November 2002 Chrysler Back then: In his role as chief mechanic of DaimlerChrysler’s global event portfolio Don Schmid director-global event marketing was our very first cover boy. Schmid revved up 1 500 events half of which supported the street-smart Dodge brand the other half split between Jeep and Chrysler. Programs included the X Games sponsorship...