B-to-C Events

A&E network History is on the road this summer with its first Cross Country Cookout, a nine-city tour of American festivals featuring the Ultimate Smoker and Grill truck. A barbeque chef helms the truck, which can cook up to 2,000 pounds of BBQ at once.

As consumers become more health conscious—especially about their kids—more and more brands are looking for ways to get those little guys excited about getting on board with healthy, tasty snacks and playing that doesn’t involve a game controller.

To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to carnival-style activities. The tour, which is partnering with local Boys & Girls Clubs in 15 cities through August, is traveling in a fire truck red Arby’s branded truck that serves as the backdrop to the events.

To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to carnival-style activities. The tour, which is partnering with local Boys & Girls Clubs in 15 cities through August, is traveling in a fire truck red Arby’s branded truck that serves as the backdrop to the events.

Anyone who has ever attended a golf tournament has seen the pristine white hospitality tents filled with food, fancy drinks and guests in khaki pants and pink polo shirts. The problem is, these exclusive enclaves typically are for VIPs only. This year, the Sports Illustrated Golf Group, which includes Golf Magazine, SI Golf+ and Golf.com, has replaced the cocktails and hors d’oeuvres with a more inclusive experience. The group, through a custom publishing arrangement with the U.S. Golf Association, still maintains a private tent at the U.S. Open.