B-to-C Events
Where Are They Now: Steve Baskin
June/July 2003 ING Back then: Steve Baskin (in tie) vp-brand development and sponsorships and team were sprinting over the Brooklyn Bridge with the win of a lifetime a Grand Ex Award for ING’s title sponsorship of the New York City Marathon. The financial-services company activated the city’s annual event on all fronts with guerrilla efforts...Where Are They Now: Lou Bitonti
Jeep August/September 2004Where Are They Now: Cheryl Di Re
November/December 2004 Washington Mutual Back then: When Cheryl Di Re senior vp-marketing appeared on EM’s cover as captain of our 2004 Dream Team she was ramping up a strategic marketing plan that included events from the beginning not tacked on at the end. WaMu was heavy into community marketing with events targeting teachers as well...Where Are They Now: Steve Lauletta
February/March 2005 Miller Brewing Back then: In 2005 Steve Lauletta director-sports and event marketing was focused on redefining and refining Miller’s event mix with a high-touch approach that was locally driven.