B-to-C Events

Kellogg’s is sponsoring the Walmart FLW Tour, the prestigious outdoors bass fishing tournament that’s making 11 stops nationwide until October. Next stop will be Potomac River in National Harbor, MD from May 17 to 20. 

For the relaunch of the new Tastykake Mini Donuts packaging, which now comes in a resealable bag, the company branded a royal blue MINI Cooper and topped it with a frosted doughnut. The vehicle was the centerpiece of its sampling program, which visited malls, ballparks, retailers and high-trafficked areas in the brand’s hometown of Philadelphia from April 9 to May 6.

Canon last November held a red-carpet premiere at New York City’s Museum of Natural History to launch “When You Find Me,” a short film inspired by eight winning photos submitted in an online user-generated contest. During that evening, 600 guests filed through a gallery that showcased each of the more than 96,000 submissions before the film was viewed in the museum’s Samuel J. and Ethel LeFrak Theater.

It was only fitting that TEDx would make its way to Harlem, a community in upper Manhattan that has a rich history of ideas and innovation that started in the 1920s with the Harlem Renaissance. During that period, Harlem’s community became a hotbed for theater, literature, art and music that has since become an indelible part of America’s cultural identity. And today, Harlem is seeing a rebirth once again with the renovation of entire blocks of multi-million-dollar brownstones and the constant presence of former President Bill Clinton whose William J.

On a brisk winter day this February, 400 students, faculty, alumni and local community members converged on Yale University’s neo-gothic campus to experience the school’s first-ever TEDx event. Yale had been host to other TED-affiliated events, including a livestream of a TEDxWomen conference from the TEDGlobal event in Edinburgh, Scotland, and a Salon with a guest curator from TEDGlobal. But TEDxYale 2012 was the first official TEDx event on campus wholly planned and organized by two of its students, Diana Enriquez and Miles Grimshaw, both of the class of 2013.