B-to-C Events
Bring live peeps online with virtual events
For many event marketers and their customers taking the leap into virtual events can feel like a trip to a foreign land. Whether they are using a virtual platform to complement or replace a live event marketers worry that their attendees won’t sign up won’t show up or won’t know how to participate once they...Launching a “green” mobile tour
Psst. Hey buddy. You wanna hear something nobody wants you to know? That green mobile marketing tour—you know the one with the alternative fuels and the solar panels? It may not be so green after all. Turns out some of the mobile tours being powered by clean fuels like biodiesel and hydrogen are actually being...Targeting the Hispanic Demographic in Events
At a time when many brand marketers are struggling to keep their portfolios afloat Hispanic marketing programs are flourishing. Walmart this year unveiled a new concept store Supermercado de Walmart in Houston as part of a strategy to become more relevant to Hispanic customers. The Milk Mustache Mobile Tour is traveling to 10 cities to...Setting records nets big publicity
Even the most elaborate publicity events can fall flat if the hook isn’t worth nibbling on. Adding a Guinness World Record attempt to your program can not only entice fickle journalists to attend it can expand the types of publications and news outlets that might otherwise not bite on your event. To learn more about...