B-to-C Events
Why Feel-Good Events Feel… Good
Imagine walking down the street and hearing that your hair looks good or that your jacket is cool. No we’re not talking about those irritating wolf whistles that guys have foisted on the fairer sex since the dawn of time. We’re talking about expressions of cheer and goodwill spread by two Purdue University students Cameron...
Brands bet on permanent pop-ups
The temporary pop-up shop is a successful strategy for many event marketers but there are brands that bet their dollars on permanent branded spaces. What’s the value of a permanent space versus a pop-up? Samsung claims it creates a sense of continuity nearly impossible to achieve with a pop-up. The electronics brand considers its Samsung...
Prove program value with management software
Data is king. Every marketer knows it but too often valuable hours are wasted compiling hundreds of data points into a useful format when the time could be used to analyze the metrics and show real results faster and more efficiently. How you ask can I analyze without having first compiled? Welcome to the 21st...
Saturn Rolls On a Solar-Powered Tour
In 2001 Saturn relied on gas and diesel-powered trucks to tow its vehicles from coast to coast for its mobile tours. But a lot has changed since then. Today the vehicles are doing the towing and the company is exploring new methods to reduce its carbon footprint while marketing its way across the country.