B-to-C Events
Thinking Like a Guerrilla
Art is hard. Guerrilla marketing requires a certain artistry in its inception and ultimately its execution. After all could just anyone come up with the idea of dressing up 200 people as frankfurters to promote a hot dog brand during baseball’s opening day? Or having real live NASCAR cars race down Main Street to celebrate...
Burger King Turns Up the Heat
Burger King is on a roll and not the sesame seed variety. The fast-food chain is enjoying its fourth consecutive year of same-store sales growth. Driving that success—along with product a few healthy menu items and that quirky King mascot—is a whopper of a marketing program that for the past three years has put events...
Marketing to Students
Marketers spend billions of dollars each year marketing to kids—on TV in school even on TV in school—touting toys soft drinks cell phones credit cards you name it. After all who doesn’t want to reach this influential market?
Spicing Up Events with Pecha Kucha
Looking for a way to spice up content at your next show? Think Pecha Kucha (pronounced peh-chak-cha). It may sound more Pokémon than PowerPoint but it could be just the thing to spice up a stale session. Here’s the skinny: Each presenter shows 20 slides for 20 seconds each resulting in an overall presentation that...