B-to-C Events

The mobile technology branch of electronics brand LG set out on two simultaneous road tours in February designed to promote the brand’s newest high-definition, 3D mobile devices. The East Coast leg began in New Jersey, hit Boston and New York, and will continue to Chicago before wrapping in Kansas City at the end of May.

Members of the Laborers’ International Union of North America just wrapped a traveling tour through Kentucky, Ohio, Pennsylvania and Washington D.C. in a flatbed truck carrying an oversized roll of duct tape and the message “Emergency Bridge Repair Team” emblazoned on the side. The tour was created to raise awareness for the Highway Bill that’s being considered in congress to fix the nation’s decrepit roads and bridges.

Ever since the Swedish home store IKEA first set up shop on American soil more than 25 years ago, it has offered customers not only its furniture, but its full-fledged Scandinavian shopping and dining experience. (Swedish meatballs and a glass of lingonberry juice, anyone?) Thanks to its early efforts in innovating a unique retail experience, IKEA has earned a loyal following. But for those new consumers getting their home furnishing cues from experts in magazines, online and on TV, the brand has had to amp up its efforts.

When it comes to brand name recognition, it’s tough to compete with the “verbs.” Like Google, the search engine that became so synonymous with surfing the web that the Oxford English Dictionary made the company’s name a bonafide verb in 2006.

Whether you’re activating a consumer event, a trade show or a conference, Twitter can be a highly effective way to generate excitement, increase awareness and keep in touch. But that’s hardly all the social media tool is capable of. Today, event marketers are pioneering ever more innovative ways to use the power of Twitter to broaden reach, boost consumer engagement, leverage strategic partnerships and drive trial.

Read on for seven fresh ways to transform Tweets into tactics.