B-to-C Events
Edu-Sampling Deepens Experiences with Smart Brands
Sampling grows up as marketers hand out much-needed education with their product
Brands Tackle Huge Goals on Social Media
How three brands used simple social media tools to tackle big-time marketing objectives
LEGO is Back
After a six-year hiatus LEGO is back
Penguin Brings New Book to Life
As part of a strategy to engage readers Penguin Young Readers last month sponsored hands-on events at bookstores in six cities in which author Mike Lupica discussed his book Million-Dollar Throw and attendees competed in special ball toss challenges based on the book’s title scene.