B-to-C Events
New Exhibits Offer Pre-fab Costs
When budgets are tight exhibition designers can help you come up with solutions that still look great but cost less. Turning to some of today’s newest modular systems is one way designers are keeping budgets under control while creating a design statement that looks custom but isn’t.
How Co-Marketing Helps Keep Costs Lower
In today’s difficult economy every marketer is looking for ways to make 1 + 1 = 3. One way to do that is by aligning your brand with a strategic partner. Whether you’re exhibiting at a trade show producing a mall tour or activating a sponsorship co-marketing with a non-competing brand can help you stretch...
Renegotiating Truck Leases
So the time has come to cut some fat from your marketing budget but naturally you don’t want to lose any of your assets especially that branded tractor-trailer. Instead of ending or not renewing a lease on an old vehicle why not make that inventory work harder for you by renegotiating the lease agreement? You...
Nine Best Practices To Improve Your Pre-Event Strategies
If your post-event surveys show that consumers are interested in buying your product great. If your post-event numbers don’t deliver a lift in product sales uh not so great. Fast-tracking consumers from a memorable brand engagement to the point of sale requires more than just a coupon. It demands multi-layered event strategies and a quick...