B-to-C Events
Experiential Marketing at Coachella 2023: Hydration Hubs, Glow-ups and ‘Newstalgia’
Last year may have marked the post-pandemic return of Coachella, but 2023 signaled its renaissance. Throngs of creators and music fans—and the brands hoping to engage with them—flooded the festival grounds at the Empire Polo Club in Indio, CA, during both weekends of the 22nd annual Coachella Valley Music and Arts Festival, April 14-16 and...
Coke Encourages Hoops Fans to ‘Battle for Possession’ with a Timed Obstacle Course at the Final Four
Even the world’s most recognized brands need an awareness lift when it comes to introducing new products or formulas. Such was the case for Coca-Cola as it headed into the 2023 NCAA Men’s and Women’s Final Four tournaments to spread the word and drive trial for its recently revamped Coke Zero Sugar and Powerade recipes....
How Five Brands Used Experiential Lounges to Engage SXSW 2023 Attendees
SXSW attendees expect to walk thousands of steps a day in Austin (our daily record was 14,000, or about seven miles), making exhaustion a key pain point for brands to alleviate. This year, we aimed to weed out spaces that were glorified charging stations in favor of those that delivered a clear message and layers...
Coachella 2023: Festivalgoers Take a Bite Out of the Postmates ReTreat VIP Experience
“This was an opportunity for us to not only engage the 250,000 people who are coming in across the two weekends, but also to bring a bit of that flavor back home. We really tried to create that connective tissue between the two.” -Molly Spychalski, Head of Partnership Marketing at Postmates and Uber For its...