B-to-C Events
At SXSW, Paramount+ Creates a Mountain of Content at ‘The Lodge’
Contrasting Austin’s sunny spring weather, Paramount+ breezed in to SXSW 2023 with a cozy slope-side pop-up from March 10-13 to engage attendees with its latest slate of original series, movies and sports. The Lodge: A Paramount+ Experience took the concept of Paramount Mountain, central to the company’s lore, literally with activations spread across Clive Bar’s...
Experiential In… San Antonio
This month, we’re hitching a ride to San Antonio, home to the Alamo, stunning natural caverns and an abundance of meeting and exhibition space, including a 1.6 million-square-foot convention center.
SXSW 2023: Seven Brands that Gave Attendees a Taste of their Products
With hundreds of events and activations taking place throughout Austin over the 10-day SXSW 2023, it’s no wonder that the brands that brought a bite to eat, a sample to sip, or a product to try quickly stood out from the pack. But at the show this year, seven brands lured festivalgoers with full-on explorations...
Monthly Pulse Survey Results: Artificial Intelligence in Events
Event Marketer’s monthly Industry Pulse Survey fielded responses from the experiential marketing community in March on how artificial intelligence is impacting the industry.