B-to-C Events
Four Experience Design Trends We Spotted During Miami Art Week
Don’t ask us to explain it, but mushroom installations permeated more than one event footprint at Miami Art Week. Perhaps it was a nod to a psychedelic-inspired design renaissance on the horizon, or brands’ efforts to grip the attention of the quirky crowd that the affair (hosted last Nov. 29 to Dec. 4) draws. In...
From Staffing to Shipping, Event Leaders Share Their Perspectives on Recent Industry Pain Points
Event marketers are between a rock and a hard place—perhaps, marble and cement. As the world grapples with inflation, supply chain shortages, shipping delays and staffing issues—not to mention, fears of a recession—in-person events are thriving again. Some say it’s a renaissance for the brand experience. While positive for the industry, the increase in events...
How Visit Savannah Broke a Single-day Foot Traffic Record in New York City
Savannah, Georgia—known for its lush greenery, historic architecture, ghost tours and coastal cuisine—came to life in New York City’s Gansevoort Plaza on Nov. 12 through a pop-up experience that gave consumers a taste of Southern charm with scenic displays, F&B samples, music and interactions with locals. The “Surprisingly Savannah” pop-up enticed passersby with signage that...
Season’s Greetings: Inside Six Experiential Holiday Campaigns
It’s that time of year. You’ve likely checked your gift list twice, have had your Spotify Wrapped on repeat and are longingly eyeing the PTO countdown on your desk. But before you take a well-deserved break, check out the strategies and tools brands used to mark the holiday season in 2022. From curated pop-ups to...