B-to-C Events

New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” […]

When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation. […]

There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour, which […]

Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, […]

This week’s hot takes on hot topics in experiential marketing cover boring phones, an Overnightmare and a “Wickedly” enchanting hotel suite.