B-to-C Events

When Coca-Cola became the official soft drink, non-sparkling water and sports drink provider of Austin, TX-based Circuit of the Americas (COTA) in the summer of 2023, the brand was on a three-month time crunch to prepare its trackside activation for the Formula 1 United States Grand Prix. Coca-Cola Southwest Beverages partnered with the corporate sponsorship […]

Mobile tour programs have a lot of benefits wrapped up in one. They often involve reusable assets, saving marketers money amid rising costs. They’re flexible, allowing teams to adjust routes to avoid hazards or maximize time. They reach a wide range of audiences, and deliver insights and results you can compare region by region. And […]

Halloween tends to conjure some of the most creative experiential campaigns of the year. From the spine-tingling events that infiltrate attendees’ psyches, to the playful activations that give them a good chuckle, many brands go out of their way to make their mark on the holiday—and their audiences. This season delivered an Afterlife Train, an […]

The Formula 1 United States Grand Prix is known for serving up a quintessential Texas experience, with cowboy hats and boots sported in the stands, barbecue cooking on the grill, drivers riding horses into the paddock and the Dallas Cowboys Cheerleaders performing on track ahead of the race start. An estimated 400,000-plus fans attended the […]

This week’s hot takes on hot topics in experiential marketing cover Comfort Zones, global Ofrendas and Beautycon 2024.