B-to-C Events
The 2022 Fab 50: Recognizing the Event Industry’s Top Builders
The only editorial listing of the event industry’s best fabrication partners For the fabricators of the experiential marketing world, the days of waiting for clients to call are largely in the rearview mirror, with shops across the board seeing an exponential uptick in business, sometimes even requiring staffers to work nights and weekends. But after...
Live From Comic-Con: Our Firsthand Tour of 12 Brand Activations
In recent years, free brand activations taking place outside the convention center have enticed SDCC fans just as much as the traditional ticketed event.
Five Emerging Experiential Trends Spotted at San Diego Comic-Con
Steal these fresh consumer engagement ideas for your superfan experiences Attendance at San Diego Comic-Con was healthy, the convention’s most prolific experiential brands showed up and the creative was enough to make this seasoned industry reporter swoon. Overall, this year’s Comic-Con passed our pulse-check and served up plenty of return-to-live trends we expect to see...
The 2022 It List: Recognizing the Top 100 Event Agencies
Our annual special report on the Top 100 agencies serving the event marketing industry Event Marketer launched the It List to literally figure out how many agencies were serving the growing event industry landscape after fielding calls from brand-side marketers reaching out to ask who they should send their RFPs to. That led our editors...