B-to-C Events
How TikTok Blew up Kind Snacks’ ‘Secret’ Farmers Market in Manhattan
It takes guts for a CPG brand to encourage consumers to eat less of its packaged products, but Kind Snacks took the plunge Feb. 23-24 with a Secret Farmers Market experience in New York City. The brand planted a faux vending machine in Greenwich Village, which opened up to reveal a spacious indoor market offering...
The #DellExperience Returns to SXSW with a ‘Syndicated’ Content Strategy and Music
In an installation-rich environment with share-worthy moments, immersive activations as well as a compelling lineup of content and—of course—live music, Austin-based Dell Technologies celebrated SXSW’s return to in-person with its long running #DellExperience lounge. The theme of the experience was “Creativity Brings us Together,” which came to life through stories surrounding sustainability, startups and new...
Finalists Announced: The 2022 Ex Awards
The editors of Event Marketer have announced the finalists for the 2022 Ex Awards, the most prestigious program honoring the best experiential and event marketing campaigns of the year, produced by the most innovative brands and agencies across the industry.
Continental Tire Rolls Out New Major League Soccer Mobile Experience
As a sponsor of Major League Soccer (MLS) in the U.S. and Canada, and of North Carolina FC, Continental Tire activated a brand new mobile structure at the March 5 Charlotte Football Club inaugural home opener in Charlotte, NC, which was the most attended game in MLS history with a nearly (388 seats short) sold-out...