Pop-Ups
Super Bowl LVIII: Furniture Brand Ashley Pops Up its Biggest Activation Yet in Las Vegas
For an event like the Super Bowl—the most watched telecast of all time with 123.4 million viewers this year—especially when it’s hosted in a lively city like Las Vegas, the overarching approach is to go big or go home.
Coca-Cola and Time Out Launch a ‘Foodmarks’ Campaign with Global Destinations and Activations
You might say Coca-Cola and Time Out magazine unveiled a landmark partnership today. The beverage giant and “best of the city” publication announced the launch of Foodmarks, hand-picked, global “food landmarks” inspired by movies, pop culture moments, travel hotspots and other cultural phenomena that revolve around “the perfect moment, the perfect meal and an ice-cold...
Three Ideas to Leverage Local Businesses for Your Events
When Hulu was developing the marketing campaign for its new drama series “Black Cake,” a partnership strategy with local businesses in major markets was key to driving awareness among target audiences. The local businesses not only allowed the brand to reach loyal customers in person at cafes and bakeries, they helped expand its social reach,...
The Brief: Breakup Cookies and Human Beer Ads
This week’s hot takes on hot topics in experiential marketing cover spiteful coffee shops, supersized supermodels and human beer ads.