Pop-Ups
Bubbles
Bubbles bring joy to any occasion from the way they float to the act of popping them. It’s why Skincare brand CeraVe replicated the experience in its “Soap POPera” game where attendees who stopped by its Drama Free Cleansing Tour last summer “popped” bubbles to win prizes. But CeraVe isn’t the only brand tapping into the...
Sweet Relief: Eight Ways to Build a Zen-inspired Brand Experience
The world could use a collective deep breath right about now, and brands are responding with Zen-inspired experiences designed to put consumers at ease. As marketers take cues from the sect of Buddhism, which focuses on meditation, mindfulness and maintaining a state of calm, they’re creating sanctuaries where attendees have an opportunity to get present...
The Brief: Data Banks and Teddy Takeovers
This week’s hot takes on hot topics in experiential cover data banks, Teddy Takeovers and scenes from the South Beach Wine & Food Festival.
The Brief: Third Nipples and Duo’s Death
This week’s hot takes on hot topics in experiential cover Duo’s death, Third Nipples and pop-up radio stations.