Pop-Ups
Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique
The horror genre is typically depicted as gory and gruesome, but to tease the 11th installment of “American Horror Story,” FX built a pop-up that toed the line between horror and art. The network’s AHS:NYC Shop served as a horror “boutique” designed to help the brand cut through the clutter during a time of year...
Citizens Bank Interviews Thousands of New Yorkers to Build a ‘Living Portrait of NYC’
Authentically embedding oneself in a community requires understanding the people that comprise it. It’s a notion Citizens Bank is taking to heart this year amid its expansion into the New York metropolitan area, where it aims to support the economic health of residents. Following the acquisition of Investors Bank and HSBC’s East Coast branches in...
Espolòn Tequila Launches a New Premium Product with a ‘Crystal-Clear’ Pop-up Experience
In Mexico, cenotes are natural wonders—sinkholes among age-old caves with crystal-clear waters where adventurers can swim, scuba dive and relax. For the U.S. launch of its new premium product, Cristalino, Espolòn Tequila wanted to draw attention to its roots in Los Altos de Jalisco, Mexico, by recreating the idyllic atmosphere of the Yucatán Peninsula’s cenotes...
FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up
Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family drama, FOX Entertainment’s “Monarch” heralds in a new country music dynasty. To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin,...