Pop-Ups

November 7, 2022

Spikes and Safe Words: FX Tantalizes ‘AHS’ Fans with a Horror Boutique

The horror genre is typically depicted as gory and gruesome, but to tease the 11th installment of “American Horror Story,” FX built a pop-up that toed the line between horror and art. The network’s AHS:NYC Shop served as a horror “boutique” designed to help the brand cut through the clutter during a time of year...

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October 3, 2022

FOX Leans on Fandom Strategies and Transactions with a ‘Monarch’ Series Pop-up

Kicking off with original song “American Cowgirl,” bedazzled cowboy hats and plenty of multigenerational family drama, FOX Entertainment’s “Monarch” heralds in a new country music dynasty. To draw viewers into the world of the new scripted series led by Susan Sarandon, who plays matriarch Dottie Cantrell Roman, FOX activated a pop-up shop that brought Austin,...

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