Pop-Ups
The Dream Machine Experience: Inside an Instagram Museum
The Dream Machine is an interactive Instagram museum experience designed to “offer an escape from your boring, adult life,” according to co-founder and creative director Paige Solomon (Sign us up!). EM recently took a spin through its nine dream-inducing rooms, from a cloud-filled space to a surreal laundromat to a psychedelic forest. Currently based in...
Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia
As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated a bodega from scratch, complete with all the details you’d expect: old-school coffee pots, slushies and even a cat. The...
Experiences Over Advertising: Arizona Beverages Discusses its 25th Anniversary Pop-up
To celebrate its 25th anniversary and reward customers for their brand loyalty through the years, Arizona Iced Tea created a Great Buy 99 pop-up retail shop in the SoHo neighborhood of Manhattan where Arizona-themed streetwear and accessories were on hand for purchase and consumers could peruse a green tea-inspired garden. Part 99-cent store—in reference to...
Uber Built a Replica of Manchester United’s Old Trafford for Fans in India
Soccer aficionados are some of the most passionate fans on the globe. But despite the undying loyalty they hold for their teams, very few of them get to experience the sights and sounds of the actual stadiums. That’s where Uber saw an opportunity to deliver fans and people closer to their passions. As the official...