Pop-Ups
Nostalgia Marketing: Werther’s Creates a Life-Sized Version of Candy Land to Boost its Portfolio
Werther’s Original may be known for its classic hard caramels, but its portfolio includes a variety of other sweets, so on National Caramel Day (April 5) the brand leveraged one of the country’s most iconic board games to help underscore its offerings. Enter: Candy Land—The Werther’s Caramel Edition. The life-sized pop-up experience on Santa Monica...
FX Captivates TV Fans’ Imaginations With ‘Legion Chamber’ Sci-Fi Installation
To engage fans and potential new viewers of the FX TV series “Legion” ahead of its second season premiere April 3, the network created a truly psychedelic art installation in Hollywood’s Goya Studios from March 29 to April 1. The experience was designed to echo a key theme within the series’ second go: “a sane...
VH1’s Glam N Go Beauty Truck Drives Touch-Ups and Tune-In
With its bumping music and bright purple branding, VH1’s Glam N Go Beauty Truck that hit the streets of New York City, Feb. 27-28, gave passersby a glimpse into the network’s newest reality series, “VH1 Beauty Bar.” To drive tune-in for the premiere on Feb. 28, the network parked the converted box truck in six...
WE tv Embeds Itself Among Times Square Attractions with the ‘Bridezillas’ Museum
For nine years, the docuseries “Bridezillas” on WE tv introduced the world to the cultural phenomenon of brides-to-be making over-the-top wedding plans and demands and, in general, losing their shit before their big day. So, when fans demanded a reboot, the network delivered, and to drive tune-in to the premiere of “Bridezillas” on March 2,...