Pop-Ups
Marie Claire’s Next Big Thing Concept Shop Offers a Look at the Future of Retail
The average consumer is accustomed to making purchases with the click of a button, but what about the tap of an app? In a quest to illustrate what the future of brick and mortar retail will look like, Marie Claire magazine and technology partner Mastercard this fall activated The Next Big Thing Concept Shop in...
LG’s Pop-Up Combines the Excitement of Cinema With the Comfort of Home
Electronics brand LG has partnered with Dolby, the company that brought us “surround sound,” in an experience that immerses attendees in the sounds, color and picture quality of its razor-thin LGW7 OLED TVs. The activation, dubbed Cinema House, launched Oct. 12 in New York City’s Madison Square Garden, the first stop in a two-month tour...
Le Méridien Celebrates International Coffee Day With a Parisian Pop-up Café and Global Activations
If there’s one thing the world can agree on, it’s that coffee is worth celebrating. And for luxury hotel brand Le Méridien Hotels & Resorts, whose 100-plus properties each boast a coffee “Hub,” that’s an understatement. So to showcase its commitment to coffee culture and promote three of its newest locations on International Coffee Day...
Nature Valley Turns Parking Spaces into ‘Parklets’ to Boost its National Parks Partnership
General Mills brand Nature Valley has been a long-time partner of the National Parks Conservation Association (NPCA), but this year, for the first time, it took its message to the streets—literally. On Sept. 15, the brand activated miniature “parklets” in metered parking spaces in Boise, Portland, Seattle and San Francisco. The activations aligned with National...