Pop-Ups

January 18, 2017

Mozilla’s The Glass Room Pop-Up Sheds Light on Data Security

What better day than Cyber Monday to launch an exhibition on personal data and to get people thinking about their digital privacy? That was the thinking behind The Glass Room, a four-week pop-up filled with artwork and interactive experiences presented by Mozilla, the makers of the Firefox web browser, and curated by Berlin-based non-profit Tactical...

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December 23, 2016

Throwback Events Promote JetBlue’s Service to Palm Springs

A 1960s-inspired travel agency pop-up and gate-side fashion show helped JetBlue celebrate its inaugural flight from New York City to Palm Springs for the season. The events, which took place Nov. 11-12, were inspired by the brand’s custom RetroJet put in service for the seasonal flights to the warm California oasis. It also paid homage...

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December 22, 2016

Editors Lead Hands-on Demos in Popular Mechanics’ Pop-Up

Popular Mechanics, a longtime favorite among makers and DIYers, is getting a makeover of its own. The Hearst publication is gearing up for its 115th anniversary next year, and to get the word out it sponsored The Lodge, a pop-up event that brought its pages to life for more than 500 attendees with hands-on activations,...

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December 15, 2016

KLM Touts its Friendly Service with a Pop-up and Street Campaign

In an era when many airlines are making quick enemies of consumers as a result of added fees and reduced amenities, KLM Royal Dutch Airlines wants to be a breath of fresh air. The world’s oldest airline sought to bring its friendly and helpful messaging to life in October with a combined pop-up experience and...

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December 8, 2016

Taste of Home’s Gingerbread Boulevard Gets an Interactive Makeover

Taste of Home, the food and entertainment magazine and website, is back in New York City’s Madison Square Park through Dec. 18 with the third iteration of its holiday-themed Gingerbread Boulevard installation, but this year the emphasis is on interactivity and more consumer involvement than in seasons past. The publication expects up to 350,000 on-site...

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