Pop-Ups
Spirits Marketers Leverage the Allure of the Speakeasy
The speakeasy has appealed to the drinking public since the prohibition era, when hidden bars behind unmarked doors in back alley locations offered a way to circumvent the dry law governing alcohol consumption to a select, invited few. Now, speakeasies are popping up at event activations where their aura of mystery and appeal, and free...
Moto Shop Immerses Patrons in Customization
To bring the stylish and customizable elements of its devices to life and to pilot a new retail strategy, Motorola opened Moto Shop, a pop-up store in downtown Chicago. The Moto Shop, with its customization theme that maps back to the brand’s MotoMaker.com website, opened Nov. 4 and is set to run through April 1....
#TBT: Inside The Top Five Holiday Pop-Ups of 2015
The holiday season is a marketing gold mine for many brands and this past year was no exception, with a number of pop-up shops emerging just in time to entice even the busiest New Yorker to stop—and shop. From fashion to tech brands, here are five of the Big Apple’s best holiday pop-ups. 1. Target...
Photo Tour: The ‘Hunger Games’ Exhibition
The Hunger Games: The Exhibition experience attracted droves of fans to Discovery Times Square to view a vibrant re-creation of the first three films that includes more than 1,000 props, 46 costumes, recreated sets and a variety of interactives. To find out what all the hype was about, EM volunteered as marketing tribute to check...