Pop-Ups
Adventurous Diners Test Their Taste Buds at the Pop-Tarts Café
Pop-Tarts have been an American favorite since they were first introduced in 1964. In fact, the Air Force in 2001 executed an airdrop of the popular pastries in Afghanistan to send a message of good will from America. Now, thanks to a pop-up experience in New York City, Americans are rediscovering their love for the...
What Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies
To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,” Amazon Studios created ’20s-inspired experiences in two spots where women can often be found—select Drybar salons and upscale Prohibition-style speakeasies in Los Angeles and New York City. Held on days leading up to and after the series’ Jan. 27 debut,...
Inside Guerilla Science’s ‘Decadent Decay’ Dining Event
With so many brands executing live events these days, we frequently look to others in the industry for inspiration. But there are valuable lessons to be learned about creating memorable and engaging experiences from outsiders—if you know where to look. Case in point: Guerilla Science, an organization that creates live experiences that “entertain, inspire, challenge...
Mozilla’s The Glass Room Pop-Up Sheds Light on Data Security
What better day than Cyber Monday to launch an exhibition on personal data and to get people thinking about their digital privacy? That was the thinking behind The Glass Room, a four-week pop-up filled with artwork and interactive experiences presented by Mozilla, the makers of the Firefox web browser, and curated by Berlin-based non-profit Tactical...