Pop-Ups
Love Finds a Way with Snuggle’s #BearYourHeart Campaign
A frigid February morning in New York City was no match for the warmth of the Snuggle brand’s iconic mascot, Snuggle Bear, who on Feb. 11 encouraged consumers to “bear” their hearts in celebration of Valentine’s Day. The event capped off the brand’s #BearYourHeart campaign, which was strategically launched on National Hug Day, Jan. 21....
Kia’s Event Series Connects with African-American Consumers
With 20 million media impressions and a 100 percent sentiment score, Kia Motors’ Inspirationally Crafted event series is a hit with African-American consumers. The series, which launched last April with a New York City event and continued in Los Angeles in the fall, has increased positive perceptions about Kia and strengthened its connection with African-Americans....
Spirits Marketers Leverage the Allure of the Speakeasy
The speakeasy has appealed to the drinking public since the prohibition era, when hidden bars behind unmarked doors in back alley locations offered a way to circumvent the dry law governing alcohol consumption to a select, invited few. Now, speakeasies are popping up at event activations where their aura of mystery and appeal, and free...
Moto Shop Immerses Patrons in Customization
To bring the stylish and customizable elements of its devices to life and to pilot a new retail strategy, Motorola opened Moto Shop, a pop-up store in downtown Chicago. The Moto Shop, with its customization theme that maps back to the brand’s MotoMaker.com website, opened Nov. 4 and is set to run through April 1....