Pop-Ups
John Hancock Activates a Healthy Living Marketplace
John Hancock on April 6 spiced up the life insurance sector with a market-themed activation in New York City that brought its Vitality program to life. Held in Manhattan’s Grand Central Terminal, the John Hancock Vitality Marketplace offered consumers six healthy choice stations where they could sample healthy fare, test their nutrition knowledge and earn...
Boohoo.com Connects Offline with Festival-Inspired Pop-Up
Boohoo.com, one of the largest online fashion sites in the U.K., for two weeks in April brought its digital shopping experience to life in a music festival-inspired pop-up store in the trendy Westwood area of Los Angeles. The interactive shop, located next to the UCLA campus and within close range of its target female college...
Netflix Disrupts a Primary Debate with ‘House of Cards’ Activation
To tease the season four premiere of “House of Cards” on March 3, Netflix swooped in on an opportunity to tie its series and season’s plotline to real life—and the press. The brand activated its own “campaign center” across the street from CBS News’ Republican primary debate at the Peace Center in Greenville, SC, the...
Love Finds a Way with Snuggle’s #BearYourHeart Campaign
A frigid February morning in New York City was no match for the warmth of the Snuggle brand’s iconic mascot, Snuggle Bear, who on Feb. 11 encouraged consumers to “bear” their hearts in celebration of Valentine’s Day. The event capped off the brand’s #BearYourHeart campaign, which was strategically launched on National Hug Day, Jan. 21....