Pop-Ups
‘Hunger Games’ Exhibition Catches Fire
As fans of “The Hunger Games” across the world ramped up for the Nov. 20 release of the fourth and final film in the series, “Mockingjay Part 2,” another piece of the franchise was catching fire in New York City. Located in Discovery Times Square, The Hunger Games: The Exhibition experience has been attracting droves...
Stella Artois Mixes John Legend with an Immersive Star Installation
New York City’s bright lights were given a run for their money over the holiday season when Stella Artois brought its interactive Stars installation to the Big Apple as part of its Give Beautifully campaign. The holiday program was designed to pay homage to the history of the brand, which was originally named after the...
Take a Tour of the Jack Daniel’s Motel No. 7
Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an...
StubHub Game Show Names L.A.’s Biggest Superfan
StubHub on Nov. 12 unleashed some of Los Angeles’ wildest supporters inside Microsoft Square to determine the city’s number one superfan. Leveraging a live game show format, the brand invited seven competitors to complete a series of challenges resembling the NBA’s annual Draft Combine as part of its cross-channel Let Your Fan Out campaign. The...