Pop-Ups
The Brief: Philanthropic Pizzas and ‘Gaychella’
This week’s hot takes on hot topics in experiential marketing cover tot-protecting pants, “Gaychella” and pay-what-you-want pizzas.
The Brief: ’80s Brats and Mega-rich Superfans
This week’s hot takes on hot topics in experiential marketing cover counterfeit pop-ups, curly girl salons and mega-rich superfans.
Intel’s AI Art Gallery in Toronto is a Consumer Testing Ground for Perceptions
Investing in cutting-edge tech can be daunting, and the traditional store setting often involves cut-and-dried conversations. As part of a year-long campaign surrounding the launch of the Intel Core Ultra mobile processors for first-gen AI PCs, Intel is inviting emerging new media artists to showcase the product’s power in a living art gallery where each...
How Hands-on Pop-ups are Demonstrating the Science Behind CPG Products
It’s no secret that consumers are more skeptical and discerning than ever about the types of CPG products they’re willing to use, and pay for. More and more, they’re looking for a peek “under the hood” to understand how products work and the types of ingredients they’re made of. In response, brands like Tide and...