Sampling
Fiery Flavors and Upcycled Fare: Inside 2023’s Top Culinary Trends
Culinary forecasts from the National Restaurant Association and McCormick are fresh out of the oven and chock-full of trends that could add some sizzle to event F&B in the year ahead. According to both reports, the fried chicken sandwich wars wage on, rich comfort food is in again, globally inspired dishes are on the rise...
Plant-based JUST Egg Invites Consumers to Taste the Future of Food at Music Festivals
In a departure from the standard food truck, cart or kitchen, JUST Egg is dropping a colorful, neon “sampling lab” on music festival grounds across the country, inviting hungry artists and attendees to experience a culinary escape with its plant-based egg product. The summer sampling program debuted at Broccoli City in Washington, D.C., May 7-8,...
Eight Ways the Humble Ice Cream Truck is Steering Experiential Strategies This Summer
Summertime and ice cream go hand-in-hand, and along with the rising temperatures this season has been a rise in ice cream truck tours. Nimble, straightforward and rewarding for attendees, ice cream truck-based activations are a sweet way for brands to connect with consumers across multiple markets while serving as mobile billboards between stops. Here, we...
Paramount+ Offers up Three Insights on Engaging Pop Culture Fandoms
Revenge is a dish best served cold, so to celebrate the 40th anniversary of “Star Trek II: The Wrath of Khan,” Paramount+ hit the road with a branded ice cream truck on a mission to expand the franchise’s fan base and solidify its positioning as the home of “Star Trek” content. Part of the network’s...