Sampling
Ipsy’s ‘Glamiversary’ Event Brings Mobile Beauty to New York City
To celebrate its 10-year anniversary and bring together its community offline, subscription cosmetics service Ipsy hosted a “Glamiversary” Oct. 9-10 at Hudson Yards in New York City. Featuring activations by more than 15 partnering brands, the experience offered samplings and mini beauty services to a build-your-own Glam Bag station with bags held in an oversized...
Six Recent Mobile Tour Strategies That Drove Results
We’re calling it now: 2021 is officially the year of the mobile tour. The strategy has been leveraged for decades by brands of every stripe, but a deluge of b-to-c mobile programs hit the road this year as marketers grappled with the ever-changing COVID regulations and consumer safety concerns associated with traditional events.
Amaro Montenegro’s Traveling Pop-up Bar is a ‘Flexible’ European Escape
Italian liqueur brand Amaro Montenegro is bringing international travel to consumers in America with a traveling pop-up bar experience, “Bar Monte,” that is targeting food and wine festivals across the country. The scaled-down sampling program is anchored in a tricked-out trailer pulled by a classic wood-paneled vintage Jeep Wagoneer. The tour launched in June at...
No Small Potatoes: Idahoan Foods Embarks on a National Sampling Tour
As large-scale events resume safely this year, Idahoan Foods is making a move to plant a stake in the ground in the comeback and engage consumers in the convenience of the mashed potato. The brand’s new Mashed in America Tour is targeting sports fans, concert goers and shoppers at an array of events and retail...