Sampling
How Hostess Proved its Relevance in Snacking with an Experiential Campaign
There’s a nostalgia-driven love affair consumers have with the Hostess CupCake, but for the celebration of its 100th anniversary—its “Sweetennial”—the brand set out to acknowledge its history while proving how relevant the snack brand is today. The campaign, designed to earn maximum media attention, included a nationwide tour with activations and sampling, a Donette-eating competition...
Scooter Sink: Oral Care Brand Hello Activates a Mobile Teeth Brushing Station
If you think your product can’t be sampled on the streets, think again. Oral care company Hello is tackling the private act of teeth brushing (or lack thereof) by tapping into the on-demand service trend with its newly launched electric scooter-based mobile brushing service “Spyt,” currently in trials in New York City. The scooter has...
NASCAR Fans Go Glamping with M&M’s at Summer Races
Music festivals like Coachella may have put branded glamping on the map, but M&M’s this summer is offering an all frills, no fringe, approach to the trend with the M&M’s Glampground at NASCAR races. As the official chocolate of NASCAR, the brand is giving fans the opportunity to purchase packages that include an overnight stay...
Charles Smith Wines at L.A. Pride: Drumlines, Drag Queens and a Double-Decker
This year’s L.A. Pride Parade featured plenty of big-name sponsors, but few matched the multi-faceted campaign delivered by Washington-based Charles Smith Wines. The brand went far beyond banners and logos, unleashing a double-decker bus that doubled as a parade float, photo ops, giveaways and surprise performances, all geared towards celebrating and advocating for the LGBTQ...