Sampling
Castello Cheeses Samples Regional Food Festivals with Beer, Burgers and Mongers
Wine and cheese pair well, of course, but Castello cheeses found a way to express the creative nature of its recipes by pairing its crafted cheeses with crafted beer in a sampling experience that invited consumers of food and jazz festivals this summer to “Hoptimize Their Love of Cheese.” The Castello Biergarten sampling activation, held...
Knorr Touts Home Cooking With Social Media Deliveries and a Pop-up Farm Stand
Cooking at home is on the rise, but the majority of today’s busy consumers don’t have time to spend hours in the kitchen whipping up complex recipes. It’s the concept that drove CPG brand Knorr to create its new One Skillet Meals. The meal starter kits allow home cooks to add their own protein and...
Nostalgia Marketing: Nesquik Marks its Experiential Debut With an Insta-Worthy Pop-up
If you enjoyed drinking chocolate milk as a youngster, there’s a good chance you were consuming a Nesquik product. The 70-year-old brand is renowned for its kid-friendly chocolate powder. But over the years, Nesquik has evolved its range of offerings to stay relevant and cultivate new generations of loyal customers. So to highlight its expanded...
Blue Apron Uses Cooking Classes and Movie Nights to Connect to an Expanding Consumer Demographic
Blue Apron, provider of chef-designed recipes delivered to your door in an insulated box, kicked off a series of events across multiple cities this summer with the goal of celebrating home cooking, promoting its recipe products and getting to know its expanding consumer base through interactive cooking experiences and in-person conversations. Dubbed “Unboxed,” the event...