Sampling
Anatomy of a Bodega: Altos Tequila Events Celebrate the Spirit of La Familia
As part of a six-city event series, Altos Tequila’s J. Hernandez and Sons Bodega pop-up made a stop in Greenpoint, N.Y., June 11 and 12. To celebrate the brand’s Mexican heritage and culture, it recreated a bodega from scratch, complete with all the details you’d expect: old-school coffee pots, slushies and even a cat. The...
Photo Tour: Inside Bacardi’s New York City Rum Room Launch Event
To celebrate the launch of its new premium portfolio of rums, Bacardi held a Rum Room Event experience in New York City on May 10, complete with three floors themed with different flavors in its collection: Bacardi Anejo Cuatro, Bacardi Reserva Ocho and Bacardi Gran Reserva Diez. Scores of actors, models and performers showed for...
Bud Light’s NFL Activation Taps Into Texas Pride
As the official beer of the NFL through 2022, Bud Light needed a sizable presence at the NFL Draft April 26-28 at AT&T Stadium in Arlington, Texas. Because when you’re in Texas, you go big or go home. From a strategy perspective, the trifecta of beer, football and friendship aligned with Bud Light perfectly. “As...
Inside Dunkin’ Donuts’ NHL Sponsorship: Family-Centered Experiences and Sampling
Hot coffee and a winter sport. It’s a natural alignment. But for Dunkin’ Donuts, the official coffee, donut and breakfast sandwich of the NHL and the official coffee and QSR restaurant of the National Women’s Hockey League, hockey is about the fans. Through no-fuss, family-centered engagements, Dunkin’ has set out to do more than post...