Sampling

Customers and clients of Sephora know the beauty retailer well for its bright environment, product assortment and for its discovery-based shopping model where consumers explore and test products on their own—a different approach than that of a traditional cosmetic department store experience. For its 20th anniversary this year in the U.S., Sephora turned to experiential […]

Bacardi brought its “Live Passionately” mantra to the Life is Beautiful Music & Art Festival for a second year with a medley of experiences that paid homage to the brand’s Caribbean heritage and underscored its ties to music. Returning to downtown Las Vegas Sept. 21-23, the brand delivered cocktail education, purpose-driven art and some good […]

Country Time Lemonade noticed a pain point among its consumers over the summer: Kids across the country were getting busted for setting up lemonade stands. Yup, you read that right. The time-honored tradition, often one of the first ways children learn about entrepreneurship and business, actually violates local laws in some municipalities that require a […]

To increase its presence in the U.S., Australia-based vitamin and supplement brand Swisse activated a destination for its “wellness warrior” target at Wanderlust 108, Sept. 9 in Brooklyn, NY, offering consumers a soothing lounge, garden and detox center. Wanderlust 108, a one-day event series as part of the larger Wanderlust festivals, is described as “the […]

Halloween is an experiential holiday. Between Halloween events, costumes, multisensory elements and, of course, “sampling,” it creates a natural opportunity for brands to infuse a little fun and engagement into the annual traditions. Entertainment platform Vevo last year hosted a Halloween extravaganza for employees that included a carnival freak show and plenty of engagement with […]