Sampling
Why CPG Brands are Creating Experiential Test Kitchens
Move over, pop-ups. The CPG test kitchen is here for the long haul. To transform how consumers interpret their food and beverage offerings, a number of CPG companies are moving their products beyond grocery store shelves and into contemporary test kitchens. From soda to cereal, top food and beverage brands are bringing their personality and...
Bold Branding Gives an Eight O’Clock Coffee Sampling Tour ‘Intention’
To drive trial of its new Infusions line—coffee infused with ingredients to help you stay “alert” or “relax”—Eight O’Clock Coffee has launched an eight-week, 10-market sampling tour featuring a brightly-colored coffee truck.
Fan Engagement: Inside Bud Light’s Down South Tailgate Tour
The Southeast is known for its die-hard college football fans and what do they love almost as much as some good old-fashioned pigskin? Ice cold beer, of course.
Meiomi Uncorks a Luxury Wine Sampling Tour
There’s no place like home when it comes to relaxing with a glass of wine, and that’s exactly what California-based luxury wine maker Meiomi offered consumers during its four-city sampling tour, which wrapped at the New York City Wine and Food Festival in October. Anchored by a handcrafted 20-foot by 20-foot structure designed to look...