Sampling
Grand Ex: Bud Light, Mosaic and the Best Campaign of the Year
Going to Town: Surprise and Delight, Social Currency and Content Collide at Whatever, USA It was, it is, it will be—one for the textbooks. A goal so ambitious it required the creation of an entirely new blueprint to reach an entirely new audience. A strategy so dependent on live experiences it forced the rest of...
SPAM’s Mobile Tour Features Local Chefs and Recipe Demos
SPAM has hit the road with legendary Food Network Chef Sunny Anderson to show consumers new, creative and high-end ways to use its classic canned meat product. As part of the coast-to-coast SPAMERICAN Food Truck Tour rolled out by Hormel Foods, Anderson and the food truck are traveling across the country to events in 12...
Influencer Event Brews Content For Pure Leaf
To give the launch of its first-ever TV spot a boost and set its product apart in a competitive category, Pure Leaf Iced Tea hosted an intimate influencer experience at Gray’s Loft in midtown Manhattan on April 16. We were there. Here’s a look inside. When attendees arrived at the crisp white penthouse (fewer than...
Kenmore Helps Clean Up At Dirty Girl Mud Run
The Dirty Girl Mud Run is just that—dirty. So, for a second year in a row, Kenmore is, quite appropriately, stepping in to help runners clean up with an interactive laundry center at 15 regional race sites. Kenmore is the official household appliance sponsor of the series, an original women-only national 5K muddy, obstacle race...