Sampling
Twizzlers Launches Summer Road Trip
The Hershey Company this summer hit the road with the Twizzlers Irresistible Summer Road Trip, a cross-country effort to promote its newest flavor, Twizzlers Sweet & Sour Filled Twists. The eight-market tour, which launched July 26 in Chicago and ends Sept. 19 in St. Louis, is traveling to family festivals, sporting events and beaches where...
Cooking Channel Treats Fans to Gourmet Ice Cream
Adhering to its mantra of “for food people, by food people,” the Cooking Channel is partnering with local gourmet ice cream and popsicle shops on its 15-city summer tour to reach serious foodies and differentiate its hardcore cooking content from the more reality competition-based shows on sister channel, the Food Network.
Ghirardelli Hits the Road in Search of a Million Moments
Armed with a camera and bags filled with chocolate samples, Ghirardelli street teams are stopping consumers in 10 cities to capture their favorite chocolate “moments” on video and then post them to ghirardellimoments.com.
Dove Chocolate Creates Indulgent Event
Dove Chocolate partnered with women’s internet site iVillage and Gallo wines, among others, to create an Afternoon of Indulgent Moments. The four-hour event, held on Mar. 9 at New York City’s Chelsea Market, offered busy women a feminine, relaxing, friendly and sophisticated environment that served as an oasis from the stresses and challenges of city...